As a vertical facility, Pratibha has also expanded its operations into the cotton fields. In 1999, Pratibha launched Vasudha Organics, which aims to expand organic and Fair Trade cotton in India and lead the way in sustainable cotton. Pratibha also sources organic cotton from Zameen Organic cotton, where 51 percent of the organization is owned by farmers. Like the factory workers, cotton farmers in Vasudha earn a community investment premium through Fair Trade. With these funds, Pratibha seeks to empower the workers and farmers along its entire supply chain.
For each Fair Trade Certified™ garment sold, workers at Pratibha can earn up to a 10 percent Fair Trade premium to be invested in a worker-controlled fund. Workers then vote to either receive cash bonuses or invest into social programs that would help develop health care, education, transportation and provide housing for workers and their families residing far away.
At Pratibha, sustainable development projects are centered on its people and planet. At one point, Pratibha invested an estimated $90 million USD in sustainable initiatives including the creation of an on-site recycling facility. Through this recycling facility, 97 percent of the recovered hard waste is used to produce coarse yarns, and 65 percent of the recovered soft waste to create new knit fabrics. A water recycling facility, powered with only 6 MW of natural gas and thus earning it carbon credits, was built and over 200,000 trees were planted at the facility. The organization uses low-impact dyes and chemicals.
Women's Empowerment Project
Pratibha’s educational focus also extends to women as it began a Women’s Empowerment Project to provide them with skills training, better jobs, and access to medical facilities and health care programs. This project enables women to reach financial stability which encourages healthy family practices and greater awareness of women’s rights.
Empowering Communities through Education
Pratibha seeks to empower the surrounding community by supporting approximately 90 schools run by the local NGO Friends of Tribal Society. The Society has spent over $7 million USD to establish two schools and one higher level, technical school in India.