Producer Profiles

Du Toitskloof Cooperative

Du Toitskloof Wines is a prominent South African producer of a wide range of white and red cultivar and blended wines, in addition to noble late harvest and fortified wines. It is located near the town of Rawsonville in the Breede River Valley, at the entrance of the Du Toitskloof Mountain Pass.

Du Toitskloof Wines was established by six wine farmers as a cooperative in 1962. Today, it has an estimated 22 members, many of them second-generation descendants of the founders. They live in a close-knit community within a 10 kilometers radius from the cellar and take much pride and interest in their work.

In April 2005, Du Toitskloof Wines joined forces with Origin Wine to collectively work on improving workers’ and families’ standards of life. Du Toitskloof’s farms became Fair Trade Certified™ in September this same year, and a Joint Body was formed consisting of forty farm workers, two farm owner representatives and one exporter representative. The collaboration was registered nationally as a legal entity and was named the Fairhills Association. Du Toitskloof is funded by the sales of their quarter-ownership of the Fairhills Wine brand and the Fair Trade premium.

Du Toitskloof has the capacity to make fifteen million liters of wine, which allows the Fairhills Wine brand ample room to grow. In 2005 alone, 1.2 million liters were exported to the UK under the Fair Trade logo, with an estimated 10 million liters of certified Fair Trade wine available at this moment.

The ultimate goal of the Fairhills Association is to purchase and cultivate its own farmland and become entirely self-sustainable. They also plan to turn parts of their land into an eco-tourism haven.
 

Quotable

Fairhills brought to our community what our employer, due to financial constraints, could not – funds to establish infrastructure that would address our community needs.  

Jan Vermeulen

The alcohol abuse problem has allowed the Joint Body to hire a psychologist. During the past year the project has helped 75 people out of drug and alcohol induced problems.  

Cynthia Pieterson

I can now say that with the assistance of Fair Trade, all farms participating in the Fairhills initiative count on valid employment contracts and access to many disciplinary and grievance systems helping employees receive social and medical benefits, salary bonuses, retirement funds and even access to a housing improvement program.  

Jan Vermeulen

Programs

Adult Education and Computer Literacy

In 2008, the largest adult education project was undertaken by the Fairhills Assocaition incorporating nearly 400 students. In 2009, a computer literacy program was introduced to the existing education program.

A Women's Social Club

Women members established a social club that gathers once a month and organizes speakers to discuss female needs of the organization and community.

Primary and Secondary Education Scholarships

In 2009, with the help of scholarship funds from the Fairhills Association, seven students were able to enroll in tertiary education facilities to continue their studies. In 2010, a total of 11 students were awarded participation in the bursary program.