Du Toitskloof Cooperative
Du Toitskloof Wines was established by six wine farmers as a cooperative in 1962. Today, it has an estimated 22 members, many of them second-generation descendants of the founders. They live in a close-knit community within a 10 kilometers radius from the cellar and take much pride and interest in their work.
In April 2005, Du Toitskloof Wines joined forces with Origin Wine to collectively work on improving workers’ and families’ standards of life. Du Toitskloof’s farms became Fair Trade Certified™ in September this same year, and a Joint Body was formed consisting of forty farm workers, two farm owner representatives and one exporter representative. The collaboration was registered nationally as a legal entity and was named the Fairhills Association. Du Toitskloof is funded by the sales of their quarter-ownership of the Fairhills Wine brand and the Fair Trade premium.
Du Toitskloof has the capacity to make fifteen million liters of wine, which allows the Fairhills Wine brand ample room to grow. In 2005 alone, 1.2 million liters were exported to the UK under the Fair Trade logo, with an estimated 10 million liters of certified Fair Trade wine available at this moment.
The ultimate goal of the Fairhills Association is to purchase and cultivate its own farmland and become entirely self-sustainable. They also plan to turn parts of their land into an eco-tourism haven.
Fairhills brought to our community what our employer, due to financial constraints, could not – funds to establish infrastructure that would address our community needs. ”
With the assistance and guidance of our contributors, we as a community can move mountains in improving the conditions of our community and shaping the future for the next generation of the Fairhills Community. ”
The alcohol abuse problem has allowed the Joint Body to hire a psychologist. During the past year the project has helped 75 people out of drug and alcohol induced problems. ”
Health Program for Environmental Workers
The Fairhills Association initiated training for environmental coordinators, including tips on health and safety. First-Aid practices were taught in this program.
Craft Shop and Employment Opportunities
The Fairhills Association established a hand craft shop with a fully equipped coffee shop, co-owned by employees and community members. The business employed 14 individuals, three of which were born with alcohol syndrome but could still work. Most workers at the Craft Shop are women.
Health and Rehabilitation Program
In addition to helping develop a drug and alcohol rehabilitation program, Fair Trade premiums introduced a consultation program for victims of child and family abuse. Nurses and doctors were financed through the premium as well, working to monitor and assess community members’ health conditions. All members received eye examinations and were given appropriate eyewear when needed.