Producer Profiles

Chamraj - UNTEA - United Nilgiri Tea Estates Company

Chamraj Tea Estate was established by an English businessman named Robert Stanes in 1922 and is located in the Nilgiri Hills of Tamil Nadu, South India. It is one of a group of four neighboring tea estates owned by United Nilgiri Tea Estates (UNTE), the others being Allada Valley, Devabetta and Korakundah. The estates are set among rolling hills covered in dense vegetation and natural forest interspersed with small villages. At elevations above 6,500 feet, the production of high quality black, green and oolong orthodox teas is possible. At 8,000 feet Korakundah is the highest tea estate in India and is awaiting accreditation from the Guinness Book of Records as the highest in the world.

The living and working conditions of the laborers on remote tea plantations, such as Chamraj, were notoriously poor in its early days. In 1951, the Plantation Labor Act was one of the first initiatives to make estate companies responsible for the welfare of their workforce including the provision of housing, health care and education. Chamraj Estate changed hands in 1960 when the current owners, the Amalgamation Group, bought all businesses belonging to UNTEA from the Stanes family. Since then, Amalgamation has consistently invested in Chamraj and its laborers giving it a premier name in the industry.

Today, the factory at Chamraj is the largest in the Nilgiris and has the capacity to process up to 40,000 kilograms of tea every day for 6 days a week during peak production. While the trend of the domestic market was to switch to low quality tea due to surplus and drought, Chamraj maintained its high quality by reducing labor costs and upgrading its equipment.

Chamraj has positioned itself as a manufacturer of ethical tea, gaining Fair Trade, Rain Forest Alliance, and Kosher certification and is working on full organic certification. Nearly 10 percent of its sales are now Fair Trade, destined for the UK, Japan, Germany and the US. Chamraj hopes to eventually sell all of its teas as Fair Trade Certified™.

Fair Trade has improved the working and living conditions of laborers who come from all over the region to work at Chamraj. Educational funds have been a very important initiative for the development of the region. Fair Trade helps fund the higher education of laborers’ children and exposes them to new career opportunities while enabling them to support their retired parents. Retired workers are replaced by new migrant workers from the area, allowing other children the same access to education. This cycle has provided new opportunities for other poor families and children in the area. Projects like these are proposed and managed by a Joint Body or elected members, most of whom are women.
 

Quotable

We would love to sell all our tea as Fair Trade tea. That is not only good for the company as it yields higher prices but especially for the workers. Look what has been accomplished with the premium money and imagine what would happen if all our tea was sold as Fair Trade. Major changes could be achieved.  

Mr Pinto

The involvement of Fairtrade in this venture has to be realised and appreciated because the services that this hospital is giving is wide and it is open to everyone in need of help and the number of our patients has increased over the last five years and I find that Fairtrade is helping this hospital to achieve its goals.  

Dr. Omprakash

Our children are getting a good education here and once they leave this place they are getting better jobs.  

Madina

Programs

Upgrading a Computer Lab

The school's Fair Trade-funded computer lab originally had 12 computers but management was so impressed with students’ enthusiasm and progress that they bought another 28.

New School Buses for far away students

School buses have been purchased for each school to ensure that children who live up to 30km away can attend school every day. They are a great improvement from the unreliable and crowded government buses that were often late and are much safer for the smaller children than walking along the busy roads.

Hostel for Secondary Students living far away

The premium has also helped pay for a hostel for secondary school students who live too far away to travel each day, as well as crèches and an orphanage.