CECOVASA - Cooperativas Agrarias Cafetaleras Valles Sandia
During one harvest season, I turned in about 1,900 pounds of organic Fair Trade coffee to my cooperative, for which I received more than double the market price. I work hard to produce a high-quality product, I receive a good price and I am not harming the environment. ”
Sabino Coaquira Canazaca, Member
The work is the most important…There are no special coffees, only extraordinary men who produce excellent coffee. ”
Marino Yanapa, President of CECOVASA
Marketing and Communications
As one of Peru's largest coffee cooperatives, CECOVASA has a big job to do when it comes to marketing its products. The General Assembly voted in 2007 to invest $14,500 in Fair Trade Premiums for its marketing and communications efforts.
Investing in Productivity
CECOVASA built a cupping laboratory at the central organic coffee storage facility and instituted a quality-control training program at the Peruvian Coffee Board’s cupping laboratory for workers in charge of storage and shipment. Cooperative volunteers installed a sewer system, and the cooperative contributed funds to the construction of a hydroelectric plant in nearby Tunquimayo, which supplies energy to the region. With Fair Trade funds, the cooperative was also able to purchase eight computers, five printers and three photocopiers for its office. It also invested in farming equipment including 40 de-pulping machines, 1,000 pruning saws, and three humidity scales to help maintain de-pulping machines in excellent conditions.
Education for Farming Families
With support from Fair Trade revenues, thousands of families have been able to send their children to school, with many also pursuing a higher education.