Producer Profiles

CECOVASA - Cooperativas Agrarias Cafetaleras Valles Sandia

CECOVASA, or the Central de Cooperativas Agrarias Cafetaleras de los Valles de Sandia was founded in 1970 when a group of coffee farmers in the Lake Titicaca region of Peru came together to better sell their coffee. Members of the organization are primarily part of indigenous Quechua and Aymara descent. Until then, these farmers sold their beans to intermediaries who typically paid less than half of the market price. Today, the cooperative provides a better alternative for producers and is one of the largest small producer organizations in the country. CECOVASA and its nine base cooperatives became Fair Trade Certified TM in 1993, and began to export their coffee directly to U.S. and European markets.CECOVASA also works hard to ensure high quality coffee. In 2012, CECOVASA won the National Coffee Quality Competition in Peru, marking CECOVASA's fifth year of victory in the competition. Close to 50 percent of CECOVASA’s members produce organic coffee, thanks to an organic conversion program that began in 1997.
 

Quotable

The work is the most important…There are no special coffees, only extraordinary men who produce excellent coffee.  

Marino Yanapa, President of CECOVASA

During one harvest season, I turned in about 1,900 pounds of organic Fair Trade coffee to my cooperative, for which I received more than double the market price. I work hard to produce a high-quality product, I receive a good price and I am not harming the environment.  

Sabino Coaquira Canazaca, Member

Programs

Education for Farming Families

With support from Fair Trade revenues, thousands of families have been able to send their children to school, with many also pursuing a higher education.

Marketing and Communications

As one of Peru's largest coffee cooperatives, CECOVASA has a big job to do when it comes to marketing its products. The General Assembly voted in 2007 to invest $14,500 in Fair Trade Premiums for its marketing and communications efforts.

Salaries for Program Experts

In 2007, CECOVASA invested $12,000 in Fair Trade Premium funds in salaries for trainers and staff employed to carry out the cooperative's many social and environmental programs.