Around the world, farmers who struggle to make a living are often forced to engage in agricultural practices that compromise their land and surrounding ecosystems, such as deforestation and erosion, use of harmful toxins, and disposal of pollutants into the water supply. Fair Trade Certified environmental standards are some of the strictest in the industry. Fair Trade Certified ensures that farmers follow internationally monitored environmental standards, while empowering farmers and farm workers with financial incentives and resources for organic conversion, reforestation, water conservation and environmental education. By establishing Fair Trade prices farmers are able to practice sustainable growing techniques and are supported in learning new skills that will preserve their land for generations to come. This means that Fair Trade Certified products are not only better for the men and women who grow them, they’re better for the planet as well! Learn more about Fair Trade USA's Environmental Standards.