Hoja Verde is a family owned flower farm located in Cayambe, Ecuador. The Cayambe area is the center of Ecuador’s flower industry. Due to its fertile volcanic soil, high altitude and strong sunlight, this region has one of the best climates in the world for growing roses. The region is also home to many indigenous people, some of whom trace their ancestry to the Kayambi ethnic group who fought against the Incas during the pre-Columbian era. Hoja Verde has been Fair Trade Certified™ since 2002 and currently produces over 60 varieties of roses. Hoja Verde prides itself on being a socially responsible organization that focuses on human development and environmentally sustainable practices that will preserve land for future generations of flower growers.
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