Finca La Buena Vida is a banana farm located in the Urabá region of Colombia. The organization was formed in 1986 by six farmers during one of the country’s most violent periods and decade-long civil war. Today, the region is relatively peaceful and communities are rebuilding, but there is still significant activity by drug traffickers. Legitimate employment, which offers workers and their families a real chance to escape poverty, is vital to keep the youth out of the drug trade in this community. Fair Trade premiums guarantee a just price for farmers’ product and provide much needed development projects and education.
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