Press Room

Being a coffee farmer isn't easy. This was one of the thoughts racing through my head as I straddled a shivering coffee tree on a steep, crumbly volcanic mountainside in Colombia's Narino district. However, mostly I was thinking: "Don't die! Don't die!"
"In a high C market, it is only natural to ask if Fair Trade is still relevant. Is it, of course, because Fair Trade is about so much more than price." Continue reading this article online here:, as it appears in Dr. Robert Thurston's 2013 book Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry.
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