Michael Franti and Grace Potter Raise the Volume on Fair Trade

Musicians team up with Green Mountain Coffee to spread the word about Fair Trade

10/07/2011 - 8:19 PM

This October, acclaimed musicians Michael Franti and Grace Potter have joined with Green Mountain Coffee Roasters to spread the word about Fair Trade. Through exclusive live performances on Green Mountain Coffee's Facebook page, Franti and Potter will share how small choices -- like the coffee we drink -- can help drive big change.  Take a look at the clips below for a the scoop on why these musicians suppot Fair Trade.

The Inside Scoop

Grace PotterBoth musicians will give exclusive live performances in honor of Fair Trade Month; Just tune in to Green Mountain Coffee’s Facebook page to watch the live show!

October 8 at 9:00 p.m. PT/midnight ET — Michael Franti and Spearhead’s last concert of their U.S. tour from the Greek Theatre at Berkeley, CA will be live webcast exclusively on Green Mountain Coffee’s Facebook page. Click HERE RSVP to the Michael Franti show on Facebook.

October 20 at 7:00 p.m. PT/10:00 p.m. ET — Grace Potter and the Nocturnals will perform an exclusive concert dedicated to Fair Trade, streamed live on Green Mountain Coffee’s Facebook page. Click HERE to RSVP for the Grace Potter show on Facebook.

Michael Franti Talks Fair Trade

“Fair Trade means that, by doing something as simple as buying Fair Trade Certified coffee, we become directly involved in the lives of farmers by helping them improve education, health and the environment within their communities.” -Michael Franti

Grace Potter Talks Fair Trade

“Partnering with Green Mountain Coffee is a great way for us to reach a larger audience about the positive impact people can have by supporting Fair Trade. There’s no better time than now for people to make the switch and look for the Fair Trade Certified label on the products they buy. It seems like a small thing, but together, we can make a difference in the quality of life for farmers around the world.” - Grace Potter

Spread the Word

Just like Potter and Franti, you too can help spread the word about Fair Trade this Fair Trade Month. Tell your friends and family that by choosing coffee with the Fair Trade Certified label they are supporting a system of trade that gives farmers a fair deal for all their hard work. Fair Trade offers coffee lovers across the globe a way to know that thier purchase helps keep kids in school, gives farmers a fair wage, helps build a healthcare clinic in a rural South American village, and more.

So brew up some delicious Fair Trade Certified coffee, gather your loved ones around the computer, and enjoy the music of Michael Franti and Grace Potter as they show the world how to make a difference through Fair Trade.

10/07/2011 - 8:19 PM
10/05/2011 - 2:08 PM