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The new FLO annual report is out, highlighting the fantastic global growth in Fair Trade. Fair Trade sales have been growing at a 40% compound annual rate, and FLO estimates that 1.4 million producers and workers worldwide now benefit from Fair Trade. The US is the largest market for Fair Trade goods, and now makes up 30% of global Fair Trade sales.
I’m on my way back from the Nielsen Consumer 360 Conference, an annual gathering of the ‘big dogs’ of the food world. They get together to discuss how to more efficiently manage their businesses and increase sales. Believe me when I say they have it down to a science.