What is Fair Trade? | Impact

Fighting Poverty

Many of the developing worlds’ small farmers live in poverty, struggling to feed their families and to maintain ownership of their land. Hired workers are often denied basic employment rights and fair wages, unable to escape poverty no matter how hard they work. Fluctuations in world market prices often hit small producers the hardest because they don’t have the resources to absorb changes to their income that larger, industrial farms have. By joining together to create cooperatives, farmers are able to break this cycle and create safeguards for their own survival. Fair Trade Certified is a market-based model for alleviating global poverty—an alternative to dependency on aid—where farmers are given the tools to raise themselves out of poverty. Producers use premiums and revenue for social good in their communities, to help themselves and those around them.

The association has trucks, tractors and infrastructure that help us save money and also get financing during the harvest. Before, we needed to sell our belongings, like cows, pigs and furniture, in order to get money for renting transport and hiring workers.

Dario Cabral

Producer organizations have constructed roads and bridges that connect the communities to the outside world.

Give Fair Trade Farmers their own Radio Show

Most coffee is grown by small-scale family farmers on tiny plots of land. They live in isolated areas of Latin America, Africa, and Asia without reliable access to transportation or...

Grandmother, Coffee Farmer, Leader: Meet Donha Conceção

Last year Fair Trade was more necessary than ever for millions of family farmers like Donha Conceção as our global community faced the worst economic crisis since the Great Depression.

Help Rebuild Haiti - One Mango at a Time

John O’Malley Burns has been volunteering selflessly in Haiti for the past four years. His commitment? Working with smallholder mango farmers to ensure they receive more of the value of their crops...