Producer Profiles

JUMARP - Cooperativa Agraria Juan Marco El Palto

JUMARP is located in the Amazonian Andes of northern Peru. Coffee was introduced to the region in the 1950’s, but production practices relied heavily on agrochemicals. The JUMARP organization was formed by 35 small farmers in 2003 to ensure a sustainable livelihood through coffee production and commercialization in harmony with the rainforest. When JUMARP received Fair Trade Certification, they realized coffee exports could be a vehicle to promote ethical production and community development. To ensure democratic decision-making, JUMARP focuses on channeling market knowledge toward producers so they can make informed and participatory decisions.


My name is Israel Carranza Montenegro and I have been a member of JUMARP since 2003. Being a member of JUMARP has helped me manage my land better with new production techniques. Before, we farmed without being careful of conserving trees, animals, or the forest. Before JUMARP was created, I was paid low prices for my coffee and was not able to pay for my children’s education. Now, with the new price we receive for our better quality coffee, our economic position has improved and our children attend school outside of the community. Before, we didn’t know where our coffee was exported; with JUMARP and the Fair Trade system we know exactly where our coffee goes, which businesses, and exactly what price has been paid. There is better management during the commercialization of our coffee. Being members of JUMARP has helped us become more solidified as a group and community.  

Israel Carranza Montenegro



JUMARP created a social fund dedicated to supporting the women’s committee so that it can invest in entrepreneurial capacity-building and participation. Another fund was created to support members with the costs associated with personal loss.

Farmer Finances

Part of the premium was used as a second payment to help further compensate producers, particularly when the market is low.

Productivity & Quality

JUMARP invested in wet mill, storage, and cupping lab infrastructure. JUMARP also used the premium to supply members with fertilizers, and hands-on technical training through on-farm visits.

Producer Organizations

JUMARP invested the premium in their technical and field extension staff, whose purpose is to conduct site visits in order to assist producer members and conduct internal inspections. Premium also went towards administrative and technical trainings, including accounting and production best practices.