Fortaleza del Valle
There is a great and direct relationship between the producer and the consumer. Consumers should understand the process of how cocoa is grown and they will then begin to understand the value of quality cocoa. Cocoa farming is hard; it takes a lot of time and investment and consumers should know this! ”
"I want everyone to know and feel the beauty of cacao and its traditions. It is my heritage that I want to pass on to my children, one that has given me a way of life." ”
Guadalupe Intriago Mera
"Thanks to Fair Trade we are able to sell our cacao at fair and stable prices. Before we were organized, many of us did not know how to take true advantage of our plants' capacities and we were ruining them with pesticides and fungicides." ”
Mariana del Jesus Mendoza
Nursery for New High-Quality Plants
Fortaleza del Valle uses the fair trade premium to to create a plant nursery with high quality "Nacional Fina de Aroma" plants. The plants can be bought by producers at low prices, and the producers can then sell this high-quality cocoa at a premium.
Loans to Cooperative Members
Fortaleza del Valle uses Fair Trade premium dollars to provide zero-interest loans to its members. The producers use this money to improve their farms and to pay for basic necessities during the non-harvest period when there is no money coming in to producers pockets.
Dryers to Maintain Cocoa Quality
The cooperative has used Fair Trade premium to purchase sophisticated dryers with racks to protect cocoa from rain. Keeping the cocoa dry with these dryers ensures that the cocoa does not get destroyed by mold and ensures a high quality cocoa bean for farmers to sell.