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Producer Profiles


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Florecal is a flower farm located 2,850 meters above sea level at the base of the Cayambe volcano - the climate is ideal for growing high-quality roses. For more than 20 years, quality, innovation and service have been at the core of Florecal's mission, as well as providing a work environment where workers can thrive. Through the use of Community Development Premiums, Florecal has been able to provide extra benefits to their workers and surrounding communities.


Low-Cost Food Program

Premiums have been used by Florecal's Fair Trade Committee to develop a "virtual" supermarket for employees to purchase house-hold [food] staples at a low cost.