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Producer Profiles

Finca La Buena Vida

Finca La Buena Vida is a banana farm located in the Urabá region of Colombia. The organization was formed in 1986 by six farmers during one of the country’s most violent periods and decade-long civil war. Today, the region is relatively peaceful and communities are rebuilding, but there is still significant activity by drug traffickers. Legitimate employment, which offers workers and their families a real chance to escape poverty, is vital to keep the youth out of the drug trade in this community. Fair Trade premiums guarantee a just price for farmers’ product and provide much needed development projects and education.


I am about to buy my first house. I still don’t believe it because I have only been working for two years at this farm, but I applied for a loan, made possible with Fair Trade premiums, and I was accepted! I have a wife and my first daughter will be born soon - I want them to have a home. Also thanks to Fair Trade, I know I have stable work and I have been able to complete my high school education with the cooperative’s Saturday school program.  

Jorge Anaya, Buena Vista Farm worker

Fair Trade is about hope and about visible, measurable impact. Jorge Anaya’s family demonstrates how dreams can become reality. In July 2009, Jorge shared these pictures of his new home, his family and their new baby girl (asleep on his wife’s lap). He said, “My house fills me with a lot of joy. I didn’t have a lot of resources, but now I have a lot of motivation and I’m very happy. Work is better nowv that I know there is all of this support through Fair Trade.  

Jorge Anaya, Buena Vista Farm worker

I am studying Pharmaceutical and Occupational Health with a scholarship from Premium funds. Through Fair Trade we can do well – even in what we thought before was impossible. Thanks to Fair Trade we have the opportunity to become professionals.  

Eladio Niño


Home Improvement Loans

With Fair Trade premiums, Buena Vida workers can access low interest loans to improve their homes or become first time home owners.

Student Scholarships

Buena Vida’s workers and their families benefit from scholarships funded by the Fair Trade premium. School fees are covered and adults are given scholarships to take vocational classes or pursue a higher degree. In order to keep their scholarships, children of workers must maintain good grades. Workers and wives of workers are awarded secondary education and vocational school scholarships.