Producer Profiles

Divemex Pimientos Selectos

As the name indicates, Divemex, or Divemex Pimientos Selectos’, primary product is bell peppers, but they also produce tomatoes and cucumbers. Their products are grown in a variety of locations in greenhouses in Culiacan, Sinaloa, Etzatlan and Jalisco, Mexico.

One of Divemex's biggest premium projects is a scholarship fund for needy children. All though basic education is free in Mexico, associated costs for transportation, uniforms and books prevent many of the poorest children from being able to advance in school.

Impoverished children in the region are often members of families who work in agriculture. The average agricultural worker in northern Mexico makes an estimated $USD13 a day, and although this is twice the minimum wage in Mexico, the availability of work is not dependable and farmers often go through long periods of time without work.

Divemex is investing Fair Trade premiums first to improve education. The organization became North America’s first provider of Fair Trade Certified™ peppers, attaining the certification for 70 hectares of greenhouses in January 2011.


For me, it is a great honor to say on this day that we are delivering the first scholarship. This project has been a great success and we knew that the path would be long, but we finally arrived at our goal, and this has filled us with satisfaction.  

Luis Antonio Fuentevilla, General Director

I see the future now. My one year old daughter will complete high school and hopefully go to college. Fair Trade certification creates a stronger commitment among us and helps us build a better tomorrow for our kids.  

Olegario Uriarte


Child Care Facilities

Divemex has set up child care facilities for children while their parents are working. The project's goal is to keep children away from labor and teach them the first steps of their education. The facilities also provide kids with healthy nutrition.

Scholarships and Incentives to Complete Education

Divemex's scholarship program for adults applies to cooperative members and their family members aged 15 and older who want to complete their high school education. While the government does provide free education, this scholarships program provides the extra motivation and financial support for the working parents. The program also covers book and supply fees and gives each student a $USD 300 bonus on completion.

Scholarships for Children

Divemex members formed a committee that brainstormed ways to use their Fair Trade premium. They democratically decided to use a portion of their premium on scholarships for the children in the community in need of financial aid.

Although public education in Mexico is free, the government does not fund transportation costs, uniforms, books and inscription fees. These obstacles keep some of the poorest children from being able to get an education past elementary school. Without the structure and opportunities school provides, children are often left vulnerable and are targeted for drug traffickers offering easy money.

Divemex offers $USD50 per month for students 11 years old and above that maintain a B average or higher to help cover associated school expenses. In exchange, scholarship recipients give back by doing community service.

Dive Avance Scholarship Program

The Dive Avance program is the most recent to provide scholarships to the children of Divemex workers. Forty scholarships have been provided in 2012, allowing thirty-three students to attend junior high and high school and seven students to go to university. These scholarships are allowing students to continue their educations, make their families proud and, most importantly, allowing a new generation to fulfill their dreams and aspirations.