COVICA - Viña Lomas de Cauquenes
The social implication of lower yields in Caquenes is that grape prices are driven down by higher soil productivity (and higher production volumes) in the better off areas of Maule Valley and San Clemente. One individual farmer working on five acres or less cannot earn a good living because prices are set by the large vineyards of the area every year. For a number of seasons, farmers of generic wine grapes in Cauquenes are not be able to cover their production costs, which in return results in the eventual deterioration of their personal assets and quality of life. For these farmers, the only option left to earn a more stable and fair price is to sell to vineyards like the Cauquenes Cooperative, which processes and produces wines for international markets. Fair Trade allows small producers to implement a workable business relationship with vineyards (where their sales cover the cost of production) and allow them to continue making a living in the viticulture industry.
The story of the Cauquenes Cooperative is not just a story about individuals. Fair Trade has enabled the cooperative to improve the quality of life for many families by bringing better educational opportunities for children, a better health system and access to credit for housing improvements. By participating in Fair Trade and selling producers’ wine grapes, many rural families have received more income than they expected. Fair Trade enables families to acquire more goods and services and as so advance towards a fuller life. ”
Saúl Garrido Daza, Export Sales Manager
Viña Lomas de Cauquenes dedicated Fair Trade premiums to develop a free health insurance program for cooperative workers and their families. The program includes medical and dental health coverage as well as reimbursement for medicines.