“Among the benefits of Fair Trade, I emphasize the financial stability of small producers, since they can always expect a minimum price. Second, Fair Trade Standards, aimed at strengthening an eco-friendly coffee production. Finally, the certainty of receiving the premiums for the strengthening and growth of this organization.” ”
Daniel Veneroso, GENERAL MANAGER
Productivity & Quality
COORPROVER is an innovator in vertically integrated coffee production. In 2015 members voted to invest in a new, separate space for roasting coffee. Previously grinding and roasting were taking up too much space in the dry mill facility. Their specialty-grade green coffee is sold through the Fair Trade model and their remaining coffee is roasted on-site and sold for local consumption.
From 2013 onward, COORPROVER redistributed profits by issuing farmers a second payment, beyond the initial purchase price. This second payment often comes at a time when farmers are cash-strapped and need additional funds to meet their needs.