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Producer Profiles

COOCAFE - Cooperativa dos Cafeicultores da Região de Lajinha

COOCAFE was founded in 1979 in the city of Lajinha in the state of Minas Gerais, Brazil, to strengthen coffee planters of this region. Having faced many economic struggles throughout the years, farmers believed their cooperative was strong enough to keep its members’ spirits high. Today, the cooperative remains successful, determined and consistent in their product. It is located between the forest regions of Minas Gerais and the mountains of the Espírito Santo state. The climate is predominantly humid and the land sees a substantial amount of rainfall throughout the year. Most of the region is used for farming by families usually owning between five and ten hectares of land.

COOCAFE is one of several Brazilian producer groups participating in the Responsible Sourcing Partnership (RSP) project. The RSP project is a result of a partnership between USAID, Fair Trade USA, Walmart Stores, Inc. and SEBRAE-MG, designed to improve the quality of Brazilian coffee, increase market linkages and raise producer capacity. Through participation in the RSP project, COOCAFE has improved its infrastructure which has resulted in higher quality coffee, and has benefited from targeted training programs and increased contact with the U.S. coffee market.
 

Quotable

Participating in the last SCAA conference in Minesota was a very important experience for us. We had the opportunity as a group of Brazilians to visit Sam's Club-Wal -Mart, where our coffee is being displayed and sold! It was such a rewarding experience to receive the feedback of a consumer who told us that they liked our coffee! This was a great moment for us.  

Fernando R. Cerqueira, Coocafe president

While the price for our product is still a little low, our overall production costs have also lowered. The coffee sack project in particular has helped a lot. It benefits everyone, not just a few.  

Conceção pez de Costa, member

I hope the US consumer likes our product. We choose to make a good and healthy product. We like good things and want others to enjoy good things too.  

Irene Tavares Vega, member

Programs

Health education on agrochemicals

Members and their children are taught about the safe handling of agrochemicals and PPEs.

Project Live Free

Project Live Free is a public program in the COOCAFE community that focuses on drug prevention as well as the recovery and social reintegration of former addicts.

Garden project for environmental awareness

A garden project was developed in schools throughout the community to raise awareness about cooperativism, the environment and conscious consumption.