COOCAFE - Cooperativa dos Cafeicultores da Região de Lajinha
COOCAFE is one of several Brazilian producer groups participating in the Responsible Sourcing Partnership (RSP) project. The RSP project is a result of a partnership between USAID, Fair Trade USA, Walmart Stores, Inc. and SEBRAE-MG, designed to improve the quality of Brazilian coffee, increase market linkages and raise producer capacity. Through participation in the RSP project, COOCAFE has improved its infrastructure which has resulted in higher quality coffee, and has benefited from targeted training programs and increased contact with the U.S. coffee market.
It was such a rewarding experience to hear the feedback from a consumer. They told us they liked our coffee - this was such a great moment! ”
Fernando R. Cerqueira, president
When the first Fair Trade meeting was held years ago, myself and the Fair Trade representative were the only women present at the meeting. The other women thought it was men's work. Today the meetings are full of women.
Conceção pez de Costa, 1st woman Fiscal Advisor
Since 1999 Joao Paula de Carvalho has been a member of Coopfam. He lives with his wife and his daughters in a house he just finished building. For 39 years, Joao and his wife lived in an old house on the outskirts of Poco Fundo where they raised 5 children and dreamt of moving to a better neighborhood and bigger house. His dream seemed unattainable given the condition of a small farmer in the conventional market. Joao joined Coopfam and feels satisfied now as he realizes his dream. He has a better house and bought a car, but more importantly, he and his family feel they are working for a better world with a great respect for the environment and natural farming. "I am happy to be able to realize this dream. Since I got married I've been dreaming of building my house," said Joao in his testimonial about Fair Trade. Joao also built a barn to store their coffee before bringing it to the coop. They have their own drying patio and bought a car, all possible with the money they receive by selling in the fair trade market. ”
Joao Paula de Carvalho
Garden project for environmental awareness
A garden project was developed in schools throughout the community to raise awareness about cooperativism, the environment and conscious consumption.
Rural schools built for further education
Coocafé built rural schools throughout the region, providing basic education to an average of 1,000 children each year.
Fair Trade funds will be used to purchase new equipment for the Minas Gerais and Espirito Santo warehouses. This will help increase quality and production.