Cedar Citrus - ALG Boerdery
Initially, Citrusdal attracted many families to the region thanks to the vast agricultural work opportunities in a country plagued by unemployment. However, educational facilities were too distant for communities to access easily. ALG Estates, along with Cedar Citrus, became Fair Trade Certified™ to address the challenges their workers faced in accessing education. With their Fair Trade premium funds, ALG/Cedar Citrus has been able to improve their region's educational system by funding daycare centers and scholarships for workers' children. The Fair Trade premium has also allowed ALG/Cedar Citrus to implement new social and productive programs to ultimately improve their organizations administrative structure.
The day was filled with fun and laughter and included games like tug of war and spoon-egg races. Everybody had fun ”
Martine Mouton, ALG Boerdery
ALG/Cedar Citrus used Fair Trade premiums to purchase computers and secure internet access. They also purchased chairs and four television sets for the 2010 FIFA World Cup. Workers were able to view this landmark event from the estate. This was the first time the world’s largest sporting event was held on the African continent.
ALG/Cedar Citrus’s Joint Body organized and facilitated a Fair Trade training workshop focused on environmental improvement options such as recycling, soil erosion prevention, and water management. The workshop had a strong emphasis on Fair Trade standards and the culture of fair exchange of quality products for just prices. The Fair Trade premium-funded event was as much an organizational development effort as a capacity-building strategy.
Women’s Leadership Strategies
Although only eight percent of ALG’s workforce consists of women, ALG recognizes the value of equity and integration. In this spirit, ALG selected a woman worker to represent them in the Fair Trade conference held in Cape Town. Her expenses and enrollment were funded by Fair Trade premiums. Consequently, her experience paves the way into a leadership position, educating her co-workers on the culture of Fair Trade.