ASOCHAJUL - Asociación Chajulense Val Vaq Quyol
Changes in the weather, such as the timing of rainfall and other conditions, make the cycle of the disease harder to predict and treat. The challenge again is all the things are costly. In the long term it pays off because you protect the plantation and you ensure good production and that’s the message to the members. ”
Miguel Tzoy, Commercial Manager of ASOCHAJUL
Due to coffee leaf rust and subsequently lower production, ASOCHAJUL used part of the premium to compensate producers, and incentivizing producers to sell to the coop rather than middlemen.
Productivity & Quality
Since ASHOCHAJUL was hit hard by coffee leaf rust, members firmly voted to invest the premium in inputs that would promote recovery – principally tools, materials to implement nurseries, and biofertilizer equipment.