Producer Profiles

ASOCHAJUL - Asociación Chajulense Val Vaq Quyol

ASOCHAJUL is a prominent organization in the small city of San Gaspar Chajul, nestled in the remote mountains of Guatemala. While the city has over 25,000 inhabitants, most people are unemployed and live in poverty. In 1988, Mayan farmers and surviving members of the former cooperative La Unión Ixil established an informal association to address the exploitation of farmers by intermediaries and to provide members with affordable access to necessities. Members worked together to create a pharmacy, purchase a corn mill and open a small grocery store. ASOCHAJUL was formally founded in 1990 by 1,800 farmers in San Gaspar Chajul, El Quiche, Guatemala.


Farmer Finances

Due to coffee leaf rust and subsequently lower production, ASOCHAJUL used part of the premium to compensate producers, and incentivizing producers to sell to the coop rather than middlemen.

Productivity & Quality

Since ASHOCHAJUL was hit hard by coffee leaf rust, members firmly voted to invest the premium in inputs that would promote recovery – principally tools, materials to implement nurseries, and biofertilizer equipment.