It’s the biggest Fair Trade celebration of the year!
Visit to learn more about how Fair Trade works, enter daily Fair Trade giveaways and find out how you can help spread the word.

Take Me to

No thanks, I want to continue to


Producer Profiles

AGROCOEX - Companía Agropromotora del Cotopaxi

Compania Agropromotora del Cotopaxi (AGROCOEX S.A) is a rose plantation located in Cotapaxi province, 3.5 kilometers south of Rumipamba in Ecuador. The plantation is a family business with 149 employees including workers, office employees and management. AGROCOEX was founded by two brothers in 1988 and became Fair Trade Certified™ ten years later in 1998.

The owners of AGROCOEX are motivated to support women, indigenous people and people with disabilities, believing those groups are at the greatest disadvantage during times of social and economic difficulty. As such, AGROCOEX decided to confront these socio-economic issues within their own community by creating objectives that align with the ideals of social justice and Fair Trade.

As a company, AGROCOEX strives to create a safe and just working environment by working to increase the levels of education and well-being of workers, children and community members of its farms. One of the farm’s main governing principles is to foster a standard of living that promotes dignified living conditions for workers.

In 1998, AGROCOEX became Fair Trade Certified in order to establish prices that would cover the cost of sustainable production and fair wages. The workers enjoy participating in Fair Trade because Fair Trade premiums help them invest in projects and programs that they believe better their standard of living. AGROCOEX’s workers collectively decide the use of the community development premiums through a democratic and transparent manner during annual “premium committee” meetings.

From the management’s perspective, Fair Trade is attractive because consumers can buy products that agree with their values and principles. By buying Fair Trade Roses from AGROCOEX, consumers support the workers that fight to better their lives.


Our greatest desire is to provide our family with the security and wellbeing that comes with owning a home. With the purchase of the land for the housing program, the path to change in our lives and our families lives begins  

María Quishpe Maigua

As a father, my greatest hope is to provide for my family with security and wellbeing, and that means to own our own home. With the purchase of land for our housing plan begins the road to the change in our lives and of our families.  

Marco Toapanta

The low-interest loan that I received allowed me to establish a small supplies store. With this supplies store, my wife’s income contributes to my entire family's wellbeing and also improves the standard of living for my children.  

Luís Guayanlema


Music for the Children

A new program was started by AGROCOEX to allow children to learn how to play musical instruments. Learning how to play music is seen as a way to help children develop psychologically as well as a way to teach children discipline and dedication. The members of AGROCOEX believe music can have a positive impact on the community by changing attitudes and changing the way people think and express themselves. The music program has given the children in the community enthusiasm for learning as well as a new way to express themselves.

Low-Interest Micro Loans

Fair Trade premiums fund a worker microcredit program which provides employees with low-interest, short-term loans. These loans may be used for housing construction, home improvements, personal business investment or as a guarantee for an additional credit line with a local bank.

Childcare Center

The Joint Body invested Fair Trade premiums toward improving the conditions of childcare facilities for all workers' children.