Producer Profiles

AGROCOEX - Companía Agropromotora del Cotopaxi

Compania Agropromotora del Cotopaxi (AGROCOEX S.A) is a rose plantation located in Cotapaxi province, 3.5 kilometers south of Rumipamba in Ecuador. The plantation is a family business with 149 employees including workers, office employees and management. AGROCOEX was founded by two brothers in 1988 and became Fair Trade Certified™ ten years later in 1998.

The owners of AGROCOEX are motivated to support women, indigenous people and people with disabilities, believing those groups are at the greatest disadvantage during times of social and economic difficulty. As such, AGROCOEX decided to confront these socio-economic issues within their own community by creating objectives that align with the ideals of social justice and Fair Trade.

As a company, AGROCOEX strives to create a safe and just working environment by working to increase the levels of education and well-being of workers, children and community members of its farms. One of the farm’s main governing principles is to foster a standard of living that promotes dignified living conditions for workers.

In 1998, AGROCOEX became Fair Trade Certified in order to establish prices that would cover the cost of sustainable production and fair wages. The workers enjoy participating in Fair Trade because Fair Trade premiums help them invest in projects and programs that they believe better their standard of living. AGROCOEX’s workers collectively decide the use of the community development premiums through a democratic and transparent manner during annual “premium committee” meetings.

From the management’s perspective, Fair Trade is attractive because consumers can buy products that agree with their values and principles. By buying Fair Trade Roses from AGROCOEX, consumers support the workers that fight to better their lives.
 

Quotable

The low-interest loan that I received allowed me to establish a small supplies store. With this supplies store, my wife’s income contributes to my entire family's wellbeing and also improves the standard of living for my children.  

Luís Guayanlema

The children at the Day Care center feel very safe and they like it. The equipment given by AGROCOEX and the support offered by the Community Development Committee San Francisco – La Victoria lets our children grow. They are being cared for in such a professional manner. They are safer, are learning well and are developing such great skills! Our children are getting the opportunity to socialize in a safe setting, they are getting physical exercise and all of the great things that come with professional childcare services.  

Liz Rivadeneria, worker at Childcare Center

The information systems course has helped me improve my level of understanding and personal development. This has also allowed me to complete my secondary studies and achieve a higher education with confidence in my capabilities.  

Manuel Maigua

Programs

Computer Workshops

The Joint Body approved the creation of information system workshops and internet access training for workers, workers' children, relatives and other interested community members. A System Engineer teaches the technology workshops and evaluates students weekly to guarantee their academic and personal improvement.

Music for the Children

A new program was started by AGROCOEX to allow children to learn how to play musical instruments. Learning how to play music is seen as a way to help children develop psychologically as well as a way to teach children discipline and dedication. The members of AGROCOEX believe music can have a positive impact on the community by changing attitudes and changing the way people think and express themselves. The music program has given the children in the community enthusiasm for learning as well as a new way to express themselves.

New Dentistry Center

Fair Trade premiums funded a dentistry center to create greater access to health services for Fair Trade workers. The dentistry center was completely planned, funded, and implemented by a worker’s committee set up to oversee usage of community development funds earned through Fair Trade sales.