It’s the biggest Fair Trade celebration of the year!
Visit to learn more about how Fair Trade works, enter daily Fair Trade giveaways and find out how you can help spread the word.

Take Me to

No thanks, I want to continue to


Producer Profiles

AGROCOEX - Companía Agropromotora del Cotopaxi

Compania Agropromotora del Cotopaxi (AGROCOEX S.A) is a rose plantation located in Cotapaxi province, 3.5 kilometers south of Rumipamba in Ecuador. The plantation is a family business with 149 employees including workers, office employees and management. AGROCOEX was founded by two brothers in 1988 and became Fair Trade Certified™ ten years later in 1998.

The owners of AGROCOEX are motivated to support women, indigenous people and people with disabilities, believing those groups are at the greatest disadvantage during times of social and economic difficulty. As such, AGROCOEX decided to confront these socio-economic issues within their own community by creating objectives that align with the ideals of social justice and Fair Trade.

As a company, AGROCOEX strives to create a safe and just working environment by working to increase the levels of education and well-being of workers, children and community members of its farms. One of the farm’s main governing principles is to foster a standard of living that promotes dignified living conditions for workers.

In 1998, AGROCOEX became Fair Trade Certified in order to establish prices that would cover the cost of sustainable production and fair wages. The workers enjoy participating in Fair Trade because Fair Trade premiums help them invest in projects and programs that they believe better their standard of living. AGROCOEX’s workers collectively decide the use of the community development premiums through a democratic and transparent manner during annual “premium committee” meetings.

From the management’s perspective, Fair Trade is attractive because consumers can buy products that agree with their values and principles. By buying Fair Trade Roses from AGROCOEX, consumers support the workers that fight to better their lives.


My parents, because of their precarious economic situation, were not able to support my education. Thanks to the student scholarship I was able to secure financing for my education. With much effort and always thinking about how I was an example for my peers and for my family, I was able to graduate with high honors. Today, I feel more secure, my self esteem has increased, and I am going to continue my studies at university to gain a professional title and secure my future.  

Loide Pruna

The low-interest loan that I received allowed me to establish a small supplies store. With this supplies store, my wife’s income contributes to my entire family's wellbeing and also improves the standard of living for my children.  

Luís Guayanlema

One of the problems that affect the majority of the people in our town is cavities, which people do not bother with or notice until they are in pain and have to get the tooth pulled. People are affected because they not only lose teeth, but also they get headaches and pain – it is uncomfortable and also causes low self-esteem. With our premium funded dentistry center, our families and the community can access a dentist with the best equipment – all at their workplace!  

Amparito Chancusig, post harvest worker AGROCOEX


Scholarship Program for Workers

Fair Trade premiums help AGROCOEX workers complete their grade school educations. Often, adult workers do not complete grade school or high school before they start working to support their families. AGROCOEX workers have established a scholarship program, funded by community development premiums, for employees to complete schooling part time. The workers committee in charge of the program have established an agreement with the local education board, the Institución Radiofónico Fe y Alegría, to provide quality educational opportunities for the workers.

Low-Interest Micro Loans

Fair Trade premiums fund a worker microcredit program which provides employees with low-interest, short-term loans. These loans may be used for housing construction, home improvements, personal business investment or as a guarantee for an additional credit line with a local bank.

New Housing Program

Fair Trade premiums have funded the first phase of housing construction for the Community Development Committee San Francisco – La Victoria. The Joint Body approved the purchase of five hectares of land in the La Calera district in Latacunga, Cotopaxi. The investment is intended to help workers achieve their dream of home ownership.