Agrocel Pure & Fair Rice Growers Association
The association is located in Northern India’s Khaital district, in the state of Haryana, where the majority of rice is cultivated. It received their first Fair Trade premium payment in 2005 and has seen substantial growth in the number of members; jumping from 146 to 256 members, and from 345 to 642 hectares of land in 2006. Agrocel enables and promotes long-term, trusting and tangible relationships between the farmer who nurtures nature and the customer who cares about where and how their rice is produced.
Rotary Ploughs for Farmers
Agrocel farmers invested Fair Trade premiums in the purchase of agricultural machinery such as Rotovators, or rotary plows. These motorized cultivators work the soil by means of rotating tines or blades. The machines will cut down the time farmers spend manually digging up the soil to plant their seeds or aerate the soils. These types of investments help farmers reinvest their time and energy into other product improvements like yield and quality.