Privacy Policy

The Fair Trade USA name and reputation were built on a foundation of trust. Therefore, this online privacy policy tells you about the information Fair Trade USA collects through the services available on our web site, FairTradeUSA.org (the "Site"), how we use that information and how you can opt out of certain uses of information we may collect. By using our services and accessing our Site, you are consenting to the information collection and use practices described in this policy, as modified from time to time by us. If we decide to change our privacy policy, we will post a new policy on our Site and change the date at the top of the policy. Therefore, we encourage you to check the date of our privacy policy whenever you visit this Site for any updates or changes.

If you have any questions about our privacy policy you can email us at info@fairtradeusa.org

Information about you

We collect several types of information on our Site. We collect "Personal Information", which generally speaking is information that can be used to identify you individually, such as your name and address. We also collect "Non-personal Information", which is information about you that does not itself identify you individually. Examples of Non-personal Information include age range and gender. We also collect "Aggregate Information", which is information about use of our site, such as pages visited on our Site. The information we collect depends on what services you use on our Site. The following is a more detailed explanation of these types of information as well as when and how we collect and use it.

Personal and non-personal information

Registration and Transactional Data. When you register on our Site, we may collect various kinds of Personal Information including your name, email address, home address, and home phone number. We also collect and store access information related to your account including guest name and user password

Registration and authentication

Registration Directly with Fair Trade USA. When you register with us on the Site, you are required to submit an email address (which is your user id for the Site) and password. Additional information may be included in your registration profile such as name and address.

Surveys

From time to time we may post surveys on our Site. The surveys may request demographic information (such as age range, gender, areas of interest, and familiarity with Fair Trade USA channels, products and services) and customer feedback. Participation in these requests is completely voluntary and with each request you will have the choice of whether or not to disclose information. Such survey information will be used to improve the overall experience on Fair Trade USA.org.

Chat Rooms

Our Site may have chat rooms, discussion boards, online forums and other interactive technologies that allow individual comments and messages to be tied to a guest's name or email address. Any information you post in such forums is public information and Fair Trade USA can not control what uses third parties may make of personal information you share in such forums.

Resumes

If you are interested in applying for a job, internship, or volunteer position with Fair Trade USA, we may collect your resume. Resumes you submit for job, internship, or volunteer position applications will not be used for marketing purposes.

Use of your personal and non-personal information

Except as disclosed in this policy, we do not sell or disclose information that identifies our guests personally or makes it possible for other parties to contact them directly without our guests' consent. We may use, sell, disclose or otherwise dispose of Personal Information we collect in the following circumstances:

  • Internal Analysis and Promotions. We may use information about you for our own internal statistical, design and operational purposes such as to estimate our audience size; measure aggregate traffic patterns; and understand demographic, customer interest, purchasing and other trends among our guests and customers. We may also use your Personal Information for the marketing and/or promotion of our products or services. We may outsource all of these tasks to third parties on a confidential basis. If you do not want to receive promotional materials from us or third parties, email us at info@fairtradeusa.org
  • Co-Branded Service Offerings. We may share this information with certain organizations with whom Fair Trade USA has formed a strategic alliance. You may be able to identify these businesses because TransFair USA has authorized them to display co-branded web pages or links to Fair Trade USA. These strategic partners are requested to clearly state their own privacy policies on their own web sites or promotional materials. If you do not want to have your personal information shared with these organizations you may email us at info@fairtradeusa.org

Legal requirement

We may disclose personal information:

  1. to conform with the law, respond to claims or comply with legal process served on Fair Trade USA (e.g., a lawful subpoena, warrant or court order);
  2. to enforce or apply our policies or agreements (including to initiate, render, bill and collect for amounts owed to us);
  3. to protect and defend our or our users' rights or property, the Site, our employees, guests or the public, including fraudulent, abusive, or unlawful use of, our Site or
  4. if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

Aggregate information

We collect Aggregate Information about you and your use of our Site whenever you visit us online. For instance, we may collect various forms of "click stream" information such as entry and exit points for our Site (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when users request pages on our Site, our servers automatically log their IP addresses. An IP address is a number that is automatically assigned to your computer whenever you are connected to the Internet.

Cookies

We may make use of "cookies" on our Site. Cookies are small text files that are stored on a user's computer by a web server based on the permissions set in a user's browser software. A cookie itself is not designed or intended to read any information from a user's computer (other than the contents of the cookie); rather, it is an identifier used by the web site that originally placed it on your hard drive. The actual contents of the cookie information can be retrieved by the same server to identify the computer and subsequently to customize, monitor, or regulate the use of a site based on information stored on the host server. Therefore, cookies only identify the user's computer to the web site which may correlate other information, including personally identifying information, with the cookie.

We use cookies to allow us to automate access and data entry functions of our Site such as to correlate online ordering information for purchases you may make while at the Site (if any), tailor the Site to your preferences or interests, or customize promotions or marketing. In addition, cookies allow us to track use of the Site to determine those areas which are useful or popular and those that are not, thereby enabling us to improve and update the Site effectively.

You may adjust your web browsers to either alert you of the use of cookies or refuse to accept cookies entirely. For information on how to control the storage of cookies on your computer, consult the manual or help files for your web browser.

Be aware that if you elect not to accept cookies, the Site may not function properly or permit access.

Use of web beacons

We may use web beacons on our site or other sites and may permit third parties to place them on our site to monitor the effectiveness of advertising or for other legitimate purposes. A web beacon, also known as a "web bug," is a small, graphic image on a web page, web-based document or in an email message that is designed to allow the site owner or a third party to monitor who is visiting a site. Web beacons are often invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document or email message. Web beacons are represented as HTML IMG tags in the web page; users can view the HTML source file of the web page to see whether the page is using a web beacon.

Web beacons collect the IP address of the computer that the web beacon is sent to, the URL of the page the web beacon comes from and the time it was viewed. Web beacons can also be linked to personal information. For example, advertising networks use web beacons to add information to a personal profile of what sites a person is visiting and to determine what banner ads to display based on the profile. Another use of web beacons is to provide an independent accounting of how many people have visited a particular web site. Web beacons are also used to gather statistics about web browser usage at different places on the Internet

Links to Other Sites

Please be aware that we provide links to third-party web sites as a service to our guests, and that we are not responsible for the content or information collection practices of those pages. Please note that these web sites' privacy policies may differ from those of Fair Trade USA. We encourage you to review and understand their privacy practices before providing them with information.

Children

Our Site is a general audience site that is not designed nor intended to collect Personal Information from children under the age of 13. To respect the privacy of children and to comply with the Children's Online Privacy Protection Act, children under the age of 13 should not provide any Personal Information on this Site. We ask that parents supervise their children while online.

Security

We use commercially reasonable efforts to store and maintain Personal Information to protect it from loss, misuse, alternation or destruction by any unauthorized party.

Opting-Out of Promotional Materials

As noted above, we may use your email address and other contact information provided to us through the Site to send you promotional materials from us or third parties. If you do not want to receive such promotional information, you can change your privacy preference and remove yourself from our email list at any time by emailing us at info@fairtradeusa.org.

Notwithstanding any preference that you select, we may contact you from time to time to provide services that you have requested or for customer service matters, such as responding to service-related inquiries, updating our policies, or notifying you of changes to existing services.