Santa Rosa, Calif., June 24, 2013 /3BL Media/ – Vivienne Harr, age 9, celebrated the one-year anniversary of her lemonade stand to end child slavery by announcing she is moving from the street corner to the beverage aisle.
Starbucks Corp. SBUX -1.37% and Whole Foods Market Inc. WFM -2.12%have helped to bring Fair Trade certified coffee into mainstream consciousness, and extended the category to other products including spices, tea, produce and wine.
Fair Trade certified apparel may be next.
First-Ever Fair Trade Produce and Floral Summit Highlights Best Practices for Newly Certified Farms
The revolution that has swept the food industry is expanding to retail: origins matter.