By Christopher Shea
A significant number of consumers will opt for “Fair Trade” coffee over the alternatives, a new study finds. And they’ll continue to buy it even in the face of an 8% price hike.
The study took place in 26 stores of an unnamed upscale chain.
Researchers from Harvard, the London School of Economics and Massachusetts Institute of Technology Release Study on the Value of Ethical Labeling
Oakland, CA (April 25, 2011) – Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, reports new findings which confirm that the prominent appearance of the Fair Trade Certified™ label increases sales among coffee-buying consumers.
Fair Trade USA’s 2010 Almanac Highlights Reflects Dramatic Growth in Fair Trade Certified Organic Imports and Community Investments
OAKLAND, California (April 25, 2011) – Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, today releases its 2010 Almanac. With more than 9,500 Fair Trade Certified™ consumer products offered by more than 700 industry partners at more than 60,000 retail locations, this yearly report serves as a barometer for the health and growth of Fair Trade in the United States.
A few weeks ago I took a drive down to Orange County to check out the Natural Products Expo West 2011, one of the world's largest natural, organic and healthy products trade show with more than 3,500 exhibitors and more than 58,000 attendees inside 1 million square feet of exhibition halls at the Anaheim Convention Center. I spent four hours wandering the aisles, tasting samples and talking to exhibitors, and by the time I left the show, I was pretty buzzed.