Compania Agropromotora del Cotopaxi (AGROCOEX S.A) is a rose plantation located in Cotapaxi province, 3.5 kilometers south of Rumipamba in Ecuador. The plantation is a family business with 149 employees including workers, office employees and management. AGROCOEX was founded by two brothers in 1992 and became Fair Trade Certified™ in 2002 The owners of AGROCOEX are motivated to support women, indigenous people and people with disabilities, believing those groups are at the greatest disadvantage during times of social and economic difficulty. As such, AGROCOEX decided to confront these socio-economic issues within their own community by creating objectives that align with the ideals of social justice and Fair Trade. As a company, AGROCOEX strives to create a safe and just working environment by working to increase the levels of education and well-being of workers, children and community members of its farms. One of the farm’s main governing principles is to foster a standard of living that promotes dignified living conditions for workers. In 1998, AGROCOEX became Fair Trade Certified in order to establish prices that would cover the cost of sustainable production and fair wages. The workers enjoy participating in Fair Trade because Fair Trade premiums help them invest in projects and programs that they believe better their standard of living. AGROCOEX’s workers collectively decide the use of the community development premiums through a democratic and transparent manner during annual “premium committee” meetings. From the management’s perspective, Fair Trade is attractive because consumers can buy products that agree with their values and principles. By buying Fair Trade Roses from AGROCOEX, consumers support the workers that fight to better their lives.
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