At the heart of everything we do at Fair Trade USA  is our ultimate goal to alleviate poverty among farming communities around the world. If you're reading this blog, you understand that one way we do that is by helping consumers and businesses understand how they can make every purchase matter.
Starting today, we're unveiling a three-part micro-documentary series on Fair Trade's comprehensive approach to sustainable development. Over the next three weeks we'll share videos on Quality Products, Improving Lives, and Protecting the Environment. And while our approach is comprehensive, the videos are each less than two minutes long!
As a nonprofit organization, Fair Trade USA received generous funding from the Peery Foundation  to create these documentaries. It is through contributions from individuals, businesses, and charitable supporters like Peery Foundation - as well as the commitment of licensed business partners - that Fair Trade USA is able to help grow the Fair Trade movement. Join us now in spreading the word that Fair Trade is improving lives worldwide! Take two minutes to watch this video and then share it with your friends and family via Facebook and Twitter. Every view matters!