Fair Trade Month wrapped on on October 31 of last year, but our work to continue to build consumer awarness hasn't stopped! We've been busy planning our next campaign, and we are so excited to share it with you! Saturday, May 14 is World Fair Trade Day, and we are hoping that you'll join our international campaign to Wake Up the World with a Fair Trade Breakfast.
The Big Idea
We can change the world by changing our breakfast. How? Have a Fair Trade Breakfast and help Wake up the World by educating friends and family about the benefits of supporting Fair Trade. All of these local actions will combine to make a one BIG statement about the global desire to build the movement and bring the benefits of Fair Trade to more farmers and workers than ever before.
After all, producer impact is directly related to awareness. In 2005, only nine percent of Americans were aware of Fair Trade, and certified products generated approximately $15 million in additional income for producers. But in 2009, with awareness up to 33 percent, Fair Trade generated more than $48 million.
That's Felix Monge of the CoopeTarrazu Coffee Cooperative in Costa Rica in the video above. He's excited about this campaign because the more people we can educate about Fair Trade, the more farmers like Felix will be benefit from the additional income and community development premium.
Fair Trade Breakfast
A Fair Trade Breakfast is a shared morning meal that features as many Fair Trade Certified products as possible. Coffee and tea are a given, but what about pancakes made with Fair Trade Certified sugar and chocolate chips or a fruit salad made with Fair Trade Certified bananas and pinapples? And don't forget the Fair Trade Certified table linens!
But it doesn't stop there. A Fair Trade Breakfast should also include education about Fair Trade. All of the participants should understand what Fair Trade is, and why the products being served are so special. The call to action is that every participant in the breakfast helps Wake Up the World by telling five friends about the importance of buying Fair Trade.
Last year more than 110,000 people from 21 countries got involved in the campaign, making it the world's biggest Fair Trade Breakfast. Can you help us beat that number? Here are some easy ways to get involved:
- Host Fair Trade Breakfast for your family and friends
- Celebrate a day early with a Fair Trade Breakfast at your office or school on Friday, May 13
- Join the Global Fairtrade Breakfast  Facebook group to get updates from aroudn the world
- Partner with a local store or cafe to hold a Fair Trade Breakfast event
- Organize a big Fair Trade Breakfast picnic in a public park
- Take a Fair Trade Coffee Break