OAKLAND, CALIF. (February 8, 2011) – For years the Fair Trade Certified™ label has been a symbol for high quality, social responsibility and environmental sustainability assuring consumers that their goods were evaluated against rigorous standards that support the welfare of the farmers and workers who grew and sew the products we love. Now Fair Trade standards have received an additional third-party seal of approval from GoodGuide, a scientific rating system that compares products on their health, environmental and social performance. GoodGuide has added Fair Trade certification from Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, to its criteria to help evaluate coffee, tea and cocoa products.
“At GoodGuide, we are working to empower consumers with the best information on the most socially and environmentally sustainable products and companies,” said GoodGuide’s Co-Founder and Chief Sustainability Officer Dara O’Rourke. “We want shoppers to know that every purchase matters and that they have the power to make a difference.”
“We’re excited to see the Fair Trade standards used as an authoritative benchmark for quality and sustainability,” said Paul Rice, President and CEO of Fair Trade USA. “In addition to incorporating Fair Trade certification into its GoodGuide rating system, Fair Trade Certified products also make up the majority of the highest-rated items, and it consistently dominates the top 10, 20 and even 30 best products to buy in coffee, tea and cocoa.”
In the coffee category, the top 23 highest rated coffees are all Fair Trade Certified. With outstanding records in the health, environment and social impact zones, products like Timothy’s Colombian and Nicaraguan blends, Tully’s Fair Trade Organic Evergreen and a wide variety of coffees from Grounds for Change out-score other brands in the race for sustainable must buys.
For tea, 12 out of 15 top products bear the Fair Trade Certified label. With scores of eight and above, Numi Teas really take the cake. Their White Rose Velvet Garden and Breakfast Blend Morning Rise Teas are among some of the most environmentally and socially sustainable teas on the market.
And then there is chocolate. Consistently appearing at the top of the list, brands like Kopali Organics, Green & Black’s, Tcho and Dagoba are the reasons why eight of the 15 best rated cocoa products on GoodGuide are Fair Trade Certified. Each of these brands uses responsibly sourced cocoa in their chocolate, showing the world their commitment to fair labor practices, and social and environmental sustainability.
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About Fair Trade USA
Fair Trade USA (previously TransFair USA ), a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. The organization also educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farmers with tools, training and resources to thrive as international businesspeople. Visit www.FairTradeUSA.org  for more information.