Most coffee  is grown by small-scale family farmers on tiny plots of land. They live in isolated areas of Latin America, Africa, and Asia without reliable access to transportation or telecommunications. The result? Coyotes . Middlemen who buy farmers’ beans at cut-rate prices that are often less than half the market value. In many places like Peru , farmers are unable to support their families and leave the region in search of work. Others turn to growing coca, the main ingredient in cocaine. TransFair USA and Fair Trade Certified™  offer coffee farmers an alternative. COCLA is a Peruvian Fair Trade coffee cooperative located east of the Incan city of Machu Picchu . Made up of over 8,000 farmers -more than 25% are women- COCLA invests money earned from Fair Trade sales to run a radio station. Farming cooperative members conduct a daily radio show called “The Cooperative Voice.” Listeners over a 22-mile region hear up-to-date information about global market trends and coffee industry news: communication tools farmers need to ensure they get their money's worth. Help TransFair USA  connect more coffee cooperatives like COCLA to the global Fair Trade network. Share your Fair Trade commitment with a Gift of Fairness  for a friend or family member. Click here  to Give a Farming Community their own Radio Show.