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GMCR makes $300,000 grant to Fair Trade USA; Launches Green Mountain Coffee Campaign to Support Fair Trade Month

Waterbury, Vt. and Oakland, Calif.— September 22, 2011 — Fair Trade USA, the leading third-party certifier of fair trade products in the United States has named Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, the largest purchaser of Fair Trade Certified™ coffee in the world for 2010. In calendar year 2010, GMCR purchased over 26 million pounds of Fair Trade Certified™ coffee.

10,000 Fair Trade Certified Products Now on U.S. Store Shelves; New Ingredients Policy for Product Transparency & Greater Impact for Farmers and Workers

Oakland, Calif. (September 21, 2011)—Fair Trade USA, the leading U.S. certifier of Fair Trade products, today released the latest SPINS sales figures, showing overwhelming growth across mainstream, gourmet and specialty grocery channels. The nonprofit organization also announced an updated ingredients policy to dramatically increase product transparency and maximize impact for farmers and workers. Additionally, Fair Trade USA announced that there are now 10,000 Fair Trade Certified™ products on U.S.
New York (September 19, 2011) —Fair Trade USA, the leading U.S. certifier of Fair Trade products, today launched a new innovation strategy—Fair Trade for All—to double U.S. sales for Fair Trade farmers and extend Fair Trade benefits to millions of additional farmers and workers by 2015. This bold new vision will generate significantly more additional income and community development funding for farming communities around the world.

Joint Statement

Fairtrade International (FLO) and Fair Trade USA share a belief in the importance of empowering producers and workers around the world to improve their lives through better terms of trade. However, as we look to the future, we recognize that we have different perspectives on how best to achieve this common mission. As a consequence, Fair Trade USA has decided to resign its membership from Fairtrade International (FLO) effective December 31, 2011.
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