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Research Study and Sales Figures Show that Consumer Interest in Fair Trade Certified Remains Strong

OAKLAND, Calif. (April 16, 2009) – With apologies to Mark Twain, reports of Fair Trade’s recession-induced death have been greatly exaggerated.

Partnership to Encourage Sustainable Agricultural and Business Practices Across Industry, Increasing Supply of High-Quality and Responsibly-Produced Coffee Raising Small Farmer Living Standards TransFair USA, Fairtrade Labelling Organizations International and Starbucks Encourage other NGOs and Government Agencies to Join Fund

ATLANTA; April 16, 2009 – (Nasdaq: SBUX) Building on their decade-long relationship, Starbucks, the Fairtrade Labelling Organizations (FLO) and TransFair USA will join forces to leverage a small-scale farmer loan program that is intended to grow to at least $20 million by 2015 based on current commitments from Starbucks Coffee Company. The Small Farmer Sustainability Initiative (SFSI) was designed to build on existing Starbucks efforts that help foster improved livelihoods, environmental stewardship and economic sustainability in the coffee industry.

TransFair USA, Organization Behind Fair Trade Certified™ to Certify Nuts, Oils, Fruit, Sports Balls and More

OAKLAND, CALIFORNIA; March 6, 2009 – In an economy that has companies beating a hasty retreat, TransFair USA, the nonprofit behind Fair Trade Certified™ is seeing something that is in short supply.  Opportunity.
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