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TransFair USA Announces New Director of Business Development for Coffee
07/07/2010
Jennifer Gallegos Brings More Than Ten Years of Coffee Experience to Position

OAKLAND, CALIFORNIA, (July 7, 2010) – TransFair USA, the leading independent, third-party certifier of Fair Trade products in the United States, announces Jennifer R. Gallegos as its new Director of Business Development, Coffee.  In this role, Gallegos will help to increase the rapidly growing Fair Trade coffee business, which grew 25 percent in the United States in 2009 despite the economic recession.  Additionally, Gallegos will work to expand TransFair USA’s producer network and help current producers develop new programs and products to appeal to U.S. consumers.

Gallegos comes to TransFair USA with significant experience in sales and over 10 years of experience in the coffee industry.  Most recently, she served as Vice President of Sales with Coffee Bean International, which is headquartered in Portland.  Her responsibilities included strategic sales planning and developing private brand business partnerships with national chains.  She was heavily involved in product and program development, marketing, process improvement, outbound communication, category management, and financial assessments.  Under Jennifer’s sales leadership, Coffee Bean became one of the country’s leading specialty coffee roasters, and the size of its business nearly quadrupled during her tenure.  In this period, Coffee Bean also emerged as one of the nation’s fastest-growing Fair Trade Certified™ licensees.

Previously, she worked in channel management, account management, and brand management with PepsiCo and was involved in PepsiCo’s joint venture teams with Lipton® and Starbucks®, the latter of which sparked her interest in coffee.  Gallegos is a graduate of Colorado State University, where she received a Bachelor of Science degree in Communications.

At TransFair USA, Gallegos and the rest of the coffee team will strive to increase the role of Fair Trade Certified products in retail and foodservice coffee programs and to maximize the impacts of Fair Trade on the lives of coffee farmers around the world.  Gallegos’ significant experience in both sales and coffee bring her a deep understanding of both the changing dynamics of the coffee industry and the needs of partner organizations that work with Fair Trade coffee.

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TransFair USA, a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. TransFair USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. TransFair USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farmers with tools, training and resources to thrive as international businesspeople. Visit www.transfairusa.org for more information.