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02/26/2016

Fair Trade USA and the Natural Marketing Institute reveal new data on consumer attitudes toward Fair Trade; strong support from Millennials and mainstream grocery

OAKLAND, California (February 25, 2016) – Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, and the Natural Marketing Institute (NMI), an international consulting and research firm specializing in health and sustainability, today released new data indicating that fifty-nine percent of consumers now recognize the Fair Trade Certified™ label.
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