When Paul Rice launched Fair Trade USA 14 years ago, it wasn’t easy. He didn't draw a paycheck for six months. The second year, he went without for another six months. But the early struggles, he says, were cake compared with the challenge he faces shifting an already successful business model.
OAKLAND -- After years of living in the mountains of northern Nicaragua as an agricultural aid worker trying to make life better for the country's poor farmers, Paul Rice woke up and smelled the coffee -- fair-trade coffee that is.
The concluding months of 2011 were marked by a period of great change and innovation in the Fair Trade movement: a time of unprecedented forward thinking and passionate debate about what it means to be Fair Trade Certified.