"In a high C market, it is only natural to ask if Fair Trade is still relevant. Is it, of course, because Fair Trade is about so much more than price."
Continue reading this article online here: http://fairtradeusa.org/sites/default/files/Coffee%20Book.pdf, as it appears in Dr. Robert Thurston's 2013 book Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry.
Fair Trade USA is expanding its scope with a new certification in the textile space. Originally conceived as an apparel program, the initiative has quickly evolved into a more comprehensive production certification.
Fair Trade has become well known in recent years in consumer goods markets such as chocolate and coffee, and now executives with the company feel the time is right for a materials-related certification.
There is a silent emergency in the world of coffee. It’s not an earthquake; it’s not a typhoon like the recent and horrific tragedy in the Philippines. This beast makes far less noise, and is almost invisible. Its effects will run deep for generations to come, beginning with the quick onset of chronic hunger, kids being pulled from school to work in the field, and a burgeoning question of whether or not it’s still viable to grow the world’s coffee.