Ben & Jerry’s raised eyebrows earlier this year when the Burlington-based ice cream company announced that all of its products would be made from fair trade certified ingredients by 2011 in Europe and 2013 in the United States.
In this global age we are accustomed to having the world’s assorted products (including wine) wash up conveniently on our local supermarket shores. We seldom give much thought to how they got there or why, but wines don’t make, move or sell themselves so there is always a story to tell.
With the modernization of agriculture, farming has become an industry instead of a small-scale, community effort. All over the world, small-scale farmers who have retained traditional methods of agriculture have been pushed out by larger, industrial farms. Canaan Fair Trade has formed a cooperative of around 1700 family farms in Palestine, enabling them to continue their sustainable, small-scale and largely organic farming efforts.