Next on your list: bananas — the deliciously versatile fruit, perfect for baked breads, desserts, and smoothies. While perusing the grocery store isles, you find the fruit section and intently scan for the perfect batch of bananas, ripe and reasonably priced. "Ah ha!" Confidently, you pick up the perfect batch — thinking about how scrumptious banana crème pie will taste — and make your way through the sea of carts to the checkout line.
New data supports the notion that, while all consumers may not care about their personal health, they are increasingly concerned about the sustainability of the products they buy. In a study conducted by researchers from the Massachusetts Institute of Technology, Harvard and the London School of Economics, statistical methods were used to analyze the purchasing habits of shoppers in a major U.S. grocery store chain. Many shoppers were found to be willing to pay more for coffee products carrying a Fair Trade label.
By Jonathan Bardeline
OAKLAND, CA — Imports of Fair Trade certified cocoa, citrus, sugar and honey soared in 2010, reports Fair Trade USA, which also found that adding the Fair Trade label to coffee boosts sales.
While the amount of Fair Trade coffee and overall produce imports stayed steady, a larger chunk of each was organic.