In The News
Oakland’s Fair Trade USA and apparel partners Patagonia, Outerknown, Obey, Athleta and Prana have collaborated on a photo project featuring portraits of company leaders and athletes associated with the brands wearing their favorite Fair Trade Certified products for Fashion Revolution Day on Monday, April 24. Among the featured athletes are free diver Kimi Werner and surfer Dan Malloy for Patagonia and climber Chris Sharma and surfer Kelly Potts for Prana. The “We Wear Fair Trade” project officially debuts on Fashion Revolution Day.
Fashion Revolution Day seeks to bring more transparency to the clothing manufacturing business by having consumers ask “#whomademyclothes” while raising awareness of the true human and environmental cost of fast fashion. Founded by U.K. fashion designers Carry Somers and Orsola de Castro, the day and Fashion Revolution Week, which have been observed around the world since 2014, mark the Rana Plaza garment factory collapse on April 24, 2013, in Bangladesh where 1,138 people were killed.
Continue on to the full article to read more about this campaign and how you can get involved: http://www.sfchronicle.com/style/article/Athletes-leaders-personify-Fair-Trade-in-11087796.php