In The News
It’s 7 a.m. in Amado, Arizona, and the sun is rising over the greenhouses of Wholesum Harvest’s tomato farm. Workers trickle up the driveway in their cars. One by one, they hang their coats, wash up, and prepare to begin another hard day’s work. Potters enter the greenhouses to deleaf and prune tomato plants, carefully tending each pot’s liveliest flowers. Bio control teams divide and tackle insects and other pests that like to eat the tomatoes. Like its two sister produce farms in Mexico, Wholesum Amado is all-organic, says Ricardo Crisantes, the company’s vice president of sales and marketing. By lunch time, music blares out from every greenhouse.
This year, Cesar Chavez Day and Farmworker Awareness Week arrive at an especially exciting time: Wholesum’s Amado farm is the first produce farm in America to become Fair Trade Certified™. That’s big news for a country where 85 percent of the fruits and vegetables consumed are picked by hand. For Wholesum, a third-generation family business, it marks the latest milestone in a decades-long history of leading the agricultural industry in social and environmental responsibility.
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