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In The News

05/30/2012
We’re celebrating another Whole Trade Haitian mango season here at Whole Foods Market.  These juicy tropical treats will be in most of our stores for a few more weeks, so there’s still time to grab some if you’ve missed them so far.  A small group of us returned to Haiti this April to visit with our partners on the ground and to plan the coming season.  We were amazed at the progress that has been made in the past year and wanted to share the news with you.
04/27/2012
When Paul Rice launched Fair Trade USA 14 years ago, it wasn’t easy. He didn't draw a paycheck for six months. The second year, he went without for another six months. But the early struggles, he says, were cake compared with the challenge he faces shifting an already successful business model.
04/12/2012
Company top buyer of Fair Trade Certified™ bananas, pineapples and flowers in the U.S. under Whole Trade Guarantee label; reaches $2.5 million mark
01/17/2012
OAKLAND -- After years of living in the mountains of northern Nicaragua as an agricultural aid worker trying to make life better for the country's poor farmers, Paul Rice woke up and smelled the coffee -- fair-trade coffee that is.
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