A little more than a decade ago, two Iraqi American siblings were vacationing at the Grand Canyon when they decided to create a tea company that prized art and social justice.
Today, Numi Organic Tea in Oakland is the leading brand importer of fair-trade certified teas in the United States.
For co-founder Ahmed Rahim, the desire to build a people-focused company came out of his experience as a child growing up in Cleveland, the son of Iraqi immigrants.
