The recent Non-GMO verification adds to Wholesome Sweeteners’ market distinction of also being the only Fair Trade Certified™ sweetener company in the United States. The Fair Trade label, which appears on the company’s sugars from Malawi and Paraguay, and honeys from Mexico and Brazil, means farmers who produced the food are being given a fair chance in the marketplace.
With the modernization of agriculture, farming has become an industry instead of a small-scale, community effort. All over the world, small-scale farmers who have retained traditional methods of agriculture have been pushed out by larger, industrial farms. Canaan Fair Trade has formed a cooperative of around 1700 family farms in Palestine, enabling them to continue their sustainable, small-scale and largely organic farming efforts.