Increasing numbers of companies and consumers are riding the wave of ethical shopping. The Fairtrade Foundation, founded 19 years ago, now has more than 4,500 licensed products. At the end of last month, it reported an increase of 40% in sales of Fairtrade-certified products in 2010 to £1.17 billion ($1.9 billion), despite many consumers switching to cheaper brands during the economic crisis.
Aguilera, who was born in Cuba but has lived in Boulder for the past 29 years, is channeling that cognizance into action as she volunteers with other locals to officially name Boulder a "Fair Trade Town."
That designation comes through a five-step process that includes organizing a steering committee, making sure a certain percentage of the town's stores carry at least two Fair Trade products, receiving media coverage, gaining the support of community organizations like churches and schools -- and ultimately, convincing the City Council to pass the resolution.
Greenlight staff personally make several trips a year to visit partners in Asia, Africa or South America, working with factories to help get their fair trade certification, scouting prospects for a magnet school we aim to open within the next year, perfecting production of our first consumer line of merchandise to be launched later this year, or even dropping off new cricket equipment to rescued boys at a partner ashram.
Interested in adding a social mission to your business, or simply finding importable goods farmed and manufactured with an eye toward environmental and economic sustainability? Here's how to work with Fair Trade USA.