The recent Non-GMO verification adds to Wholesome Sweeteners’ market distinction of also being the only Fair Trade Certified™ sweetener company in the United States. The Fair Trade label, which appears on the company’s sugars from Malawi and Paraguay, and honeys from Mexico and Brazil, means farmers who produced the food are being given a fair chance in the marketplace.
From plush Manhattan chocolate salons to Midwestern superstores, customers are shelling out more for chocolate certified as eco-friendly or socially conscious. Third-party certification organizations, including Fair Trade USA, have experienced exponential growth in the chocolate sector over the past few years, straight through the economic downturn, proving that for today's sophisticated chocolate lover, it isn't about where the candy was made but how.
Ben & Jerry’s raised eyebrows earlier this year when the Burlington-based ice cream company announced that all of its products would be made from fair trade certified ingredients by 2011 in Europe and 2013 in the United States.
In this global age we are accustomed to having the world’s assorted products (including wine) wash up conveniently on our local supermarket shores. We seldom give much thought to how they got there or why, but wines don’t make, move or sell themselves so there is always a story to tell.