By Jonathan Bardeline
OAKLAND, CA — Imports of Fair Trade certified cocoa, citrus, sugar and honey soared in 2010, reports Fair Trade USA, which also found that adding the Fair Trade label to coffee boosts sales.
While the amount of Fair Trade coffee and overall produce imports stayed steady, a larger chunk of each was organic.
By Christopher Shea
A significant number of consumers will opt for “Fair Trade” coffee over the alternatives, a new study finds. And they’ll continue to buy it even in the face of an 8% price hike.
The study took place in 26 stores of an unnamed upscale chain.
Researchers from Harvard, the London School of Economics and Massachusetts Institute of Technology Release Study on the Value of Ethical Labeling
Oakland, CA (April 25, 2011) – Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, reports new findings which confirm that the prominent appearance of the Fair Trade Certified™ label increases sales among coffee-buying consumers.