Press Room

03/10/2011

What’s in a Name? What constitutes a Fair Trade Certified product?

Our organization was recently renamed Fair Trade USA, a change that has received almost entirely positive responses from consumers, business partners, NGOs and other stakeholders.  The reason for our name change is simple—when we increase awareness of fair trade, we provide more impact in terms of additional income and community investment dollars to the farmers and workers whom we serve.  For example, from 2005 to 2010, Fair Trade awareness quadrupled to 34 percent among American consumers.  In the same period, additional income to producer communities more tha
03/07/2011

Fair Trade USA Releases Sales Data from SPINS at Natural Products Expo West

OAKLAND, CA (March 7, 2011) –Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, today reports new data to confirm that mainstream consumers are increasing their commitment to Fair Trade faster than ever.  Sales of Fair Trade Certified™ products increased 24 percent at grocery stores during 2010. Today, consumers can find Fair Trade products in every aisle of the supermarket.
02/15/2011

Two-year program aims to promote Fair Trade environmental standards, biodiversity and sustainable agronomy, and increase organic production

OAKLAND, Calif., February 15, 2011 – U.S. Agency for International Development (USAID), Green Mountain Coffee®, and Fair Trade USA today announce a new partnership to promote biodiversity, conservation, and environmental education among Brazil’s coffee growing communities, as biodiverse ecosystems form an important foundation for economic and social development. 
02/08/2011

Fair Trade standards enhance evaluation criteria for online sustainability authority, GoodGuide

OAKLAND, CALIF. (February 8, 2011) – For years the Fair Trade Certified™ label has been a symbol for high quality, social responsibility and environmental sustainability assuring consumers that their goods were evaluated against rigorous standards that support the welfare of the farmers and workers who grew and sew the products we love. Now Fair Trade standards have received an additional third-party seal of approval from GoodGuide, a scientific rating system that compares products on their health, environmental and social performance.
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