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Whole Foods Market® to carry new BrandStorm Freeze Dried Fruits
Health-minded foodies are discovering virtuous new ways to get their tender beef, crispy cookies and cheesy-eggy bread puddings. And they're keeping fit by baling hay or picking fruit at new rustic-luxe farm stays.


Today Fairtrade International (FLO) announced changes to Fair Trade coffee minimum price, premiums and standards that will take effect on April 1, 2011. Fair Trade USA supports efforts to improve the standard of living for coffee farming communities around the world, the mission to which we, our many movement stakeholders and our industry partners are deeply committed.

What’s in a Name? What constitutes a Fair Trade Certified product?

Our organization was recently renamed Fair Trade USA, a change that has received almost entirely positive responses from consumers, business partners, NGOs and other stakeholders.  The reason for our name change is simple—when we increase awareness of fair trade, we provide more impact in terms of additional income and community investment dollars to the farmers and workers whom we serve.  For example, from 2005 to 2010, Fair Trade awareness quadrupled to 34 percent among American consumers.  In the same period, additional income to producer communities more tha
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