It’s 7 a.m. in Amado, Arizona, and the sun is rising over the greenhouses of Wholesum Harvest’s tomato farm. Workers trickle up the driveway in their cars. One by one, they hang their coats, wash up, and prepare to begin another hard day’s work. Potters enter the greenhouses to deleaf and prune tomato plants, carefully tending each pot’s liveliest flowers. Bio control teams divide and tackle insects and other pests that like to eat the tomatoes.
Fair Trade USA and the Natural Marketing Institute release new data on consumer awareness of Fair Trade; driven by growing demand for and availability of ethical products
OAKLAND, California (February 27, 2017) – Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, and the Natural Marketing Institute (NMI), an international consulting and research firm specializing in health and sustainability, today release new data indicating that sixty-seven percent of consumers now recognize the Fair Trade Certified™ seal, an eight-percentage point increase over 2015.
Horizon Fisheries, Blueyou Trading and Fair Trade USA have partnered to launch the first ever seafood product, canned skipjack tuna, that carries both the Marine Stewardship Council (MSC) and Fair Trade Certified labels.
Fishing communities from four islands in the Maldives, which have caught skipjack tuna using traditional pole and line gear for centuries, are now receiving this unique recognition for being both sustainably managed and socially equitable.
True fair trade is about mutually beneficial relationships rooted in trust and respect spanning geographic and cultural boundaries.
As a global movement, fair trade brings attention to people around the world who work under exploitative conditions and highlights the true costs of goods in global supply chains. Organizations and activists, businesses and brands, farmers, workers and artisans have diligently worked for more than 40 years to bring greater balance to the terms of trade.